PVR INOX targets 1,000 new screens in 300 cities with Smart Cinemas
PVR INOX has launched Smart Cinemas, a franchise-led, asset-light format for Tier III markets, beginning in Muzaffarpur. The chain plans to add 1,000 screens over five years, with six to seven Smart Cinema properties slated for the current fiscal year.
PVR INOX launched Smart Cinemas, an asset-light, franchise-led format for Tier III markets. It targets 1,000 new screens across nearly 300 cities in five years, starting in Muzaffarpur, with lower capex and locally priced tickets.
Why this matters
PVR INOX's Smart Cinemas expansion follows its push to lift multiplex footfall through sports, concerts and comedy, while a recent buy call set a ₹1,300 target and industry box office rose 20% on premium formats and tier-2 demand.
Store-opening is steady, with 1,721 signals recorded in the past 90 days.