PVR Inox targets small-town India with 300 Smart Cinema halls and ₹175 tickets
PVR Inox plans to roll out 300 franchise-owned, company-operated Smart Cinema halls over three years in smaller towns, pairing a ₹175 ticket ceiling with lower-priced food and beverage offerings. It also aims to add about 150 regular screens annually over the next three to four years.
PVR Inox plans 300 franchise-owned, company-operated Smart Cinema halls in smaller Indian towns, offering tickets up to ₹175 and lower-priced snacks. The chain is also expanding regular screens and alternative programming to diversify occupancy and revenue beyond metropolitan moviegoing.
Why this matters
No related recent signals are available. PVR Inox is pairing small-town expansion with a lower-price format while continuing to add regular screens.
Store-opening activity is steady, with 1,745 signals recorded in the past 90 days.