PVR Inox targets 300 value-format Smart Cinema halls in smaller towns
PVR Inox plans to roll out 300 franchise-owned, company-operated Smart Cinema halls over three years, starting in towns including Muzaffarpur, Barrackpore and Hanumangarh. Tickets will be capped at ₹175, alongside lower-priced food and beverages.
PVR Inox plans 300 franchise-owned, company-operated Smart Cinema halls in smaller Indian towns within three years, offering tickets up to ₹175 and lower-priced snacks. It will continue adding regular screens while expanding alternate-event programming to support occupancy.
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