PVR INOX plans smart-screen rollout in Tier-3 towns with tickets 30–35% below metro rates
PVR INOX plans franchise-owned, company-operated single-screen “smart screens” in 6–7 non-metro towns this financial year, beginning with Muzaffarnagar. The format targets underserved markets with lower ticket prices and expected occupancy of about 30%.
PVR INOX will launch franchise-owned, company-operated single-screen “smart screens” across Tier-3 northern Indian towns, starting with Muzaffarnagar. Discounted tickets and expected higher occupancy aim to unlock underserved markets, while FMCG advertisers show interest in the format.
Why this matters
The move extends PVR INOX’s recent smart-screen push into smaller markets, following signals on lower-priced Tier-3 screens and SMART Cinemas expansion beginning in Muzaffarpur.
Store-opening activity is steady, with 1,732 signals recorded in the past 90 days.