PVR Inox launches SMART Cinemas in Muzaffarpur, targets Tier III expansion
PVR Inox has opened its first SMART Cinemas location in Muzaffarpur, Bihar, under a franchise-owned, company-operated model. The exhibitor says six more properties have been signed and are expected to open within nine months, pairing value-led pricing with 2K laser projection, 7.1 surround sound and F&B offerings.
PVR Inox launched SMART Cinemas, a franchise-owned, company-operated format for Tier III Indian cities. Muzaffarpur, Bihar is the first location, with six additional sites signed for opening within nine months, targeting value-conscious consumers with premium audiovisual and F&B offerings.
Why this matters
No related recent PVR Inox signals were provided; the Muzaffarpur launch indicates the brand's stated focus on Tier III expansion.
Store openings are steady, with 1,728 signals recorded in the past 90 days.