PVR INOX takes SMART Cinemas to smaller towns, starting with Muzaffarpur
PVR INOX is rolling out its franchise-owned, company-operated SMART Cinema format in smaller cities, with tickets priced at ₹150–₹175. It plans 26–30 SMART screens this financial year and 180 more next year.
PVR INOX will expand SMART Cinemas into smaller Indian towns through a franchise-owned, company-operated model. Starting in Muzaffarpur, it targets 26-30 screens this year and 180 next year, offering lower ticket prices and lower per-screen capital costs.
Why this matters
The move follows PVR INOX's recent signals on launching SMART Cinemas in Muzaffarpur, targeting Tier III expansion, and taking its Smart Screens format to nearly 300 smaller towns.
Store openings remain steady, with 1,729 signals recorded in the past 90 days; QoQ change was not provided.