PVR INOX takes smart-screen format to Tier-3 towns with lower-priced tickets
PVR INOX plans franchise-owned, company-operated single-screen smart cinemas in 6-7 non-metro northern towns this financial year. The first, in Muzaffarnagar, is slated for around August 11, with ticket prices 30-35% below the nearest metro to build occupancy and broaden FMCG advertising demand.
PVR INOX will launch franchise-owned, company-operated single-screen “smart cinemas” in 6-7 Tier-3 northern Indian towns this fiscal year, using 30-35% cheaper tickets to lift occupancy and attract FMCG advertising as metro markets approach saturation.
Why this matters
PVR INOX's Muzaffarnagar plan follows recent signals on SMART Cinema expansion into smaller towns, including reported Muzaffarpur launches and a stated ambition to reach nearly 300 towns.
Store-opening is steady, with 1,731 signals recorded over the past 90 days.