PVR INOX plans 300 ₹189-capped Smart Cinema halls for smaller towns
PVR INOX is preparing a franchise-owned, operator-run Smart Cinema format for smaller Indian cities, with ticket prices capped at ₹189. The company targets 300 halls over three years, alongside roughly 150 regular-screen additions annually and more alternative programming.
PVR INOX will launch a low-cost Smart Cinema format in smaller Indian towns, capping tickets at ₹189. It plans 300 franchise-owned halls in three years, alongside regular-screen additions and expanded alternative programming to diversify beyond box-office revenue.
Why this matters
The plan extends PVR INOX's recent Tier-3 smart-screen push, including signals on 300 value-format halls and tickets priced 30–35% below metro rates.
Store-opening is steady, with 1,742 signals recorded in the past 90 days.