Nykaa takes over Kiehl’s India operations from L’Oréal Luxe, resurfacing a February move
Resurfacing a February 2026 shift, Nykaa will exclusively manage Kiehl’s India across brand outlets, Kiehls.in, digital channels and multi-brand distribution, bringing the skincare label into its omnichannel and logistics network.
Nykaa will exclusively manage Kiehl’s India operations for L’Oréal Luxe, covering brand outlets, Kiehls.in, digital channels and multi-brand distribution. Kiehl’s will be integrated into Nykaa’s omnichannel network and logistics ecosystem.
Why this matters
The development revisits Nykaa’s February 2026 Kiehl’s India takeover and follows signals on its expanded L’Oréal Luxe partnership. It also arrives as India’s beauty and personal care market is projected to reach $34 billion by 2028.
Omni-channel is steady at 1,307 signals in 90 days; quarter-over-quarter figures were not provided.