Resurfacing a February 2026 move: Nykaa to run Kiehl’s India operations under exclusive L’Oréal Luxe agreement
Effective February 2026, Nykaa took over operating Kiehl’s India across brand outlets, Kiehls.in, digital channels and multi-brand retail. The brand taps Nykaa’s omnichannel network, logistics and Nykaa Now delivery capabilities.
Nykaa signed an exclusive agreement with L’Oréal Luxe India to run Kiehl’s India operations, spanning brand outlets, Kiehls.in, digital channels and multi-brand distribution. Kiehl’s will use Nykaa’s omnichannel network, logistics and Nykaa Now delivery capability.
Why this matters
The move follows recent signals on Nykaa taking over Kiehl’s India from L’Oréal Luxe and an expanded L’Oréal Luxe partnership, extending Nykaa’s role from retail distribution to operating a prestige beauty brand across channels.
Omni-channel is steady at 1,309 signals in 90 days; QoQ change figures were not provided.