Resurfacing: Nykaa's February takeover of Kiehl's India operations from L'Oréal Luxe
Effective February 13, 2026 — a move now resurfacing — Nykaa exclusively runs Kiehl's India across brand stores, Kiehls.in, digital platforms and multi-brand retail, adding the premium skincare label to its omnichannel network and Nykaa Now delivery service.
Nykaa will exclusively manage Kiehl’s India operations for L’Oréal Luxe, covering brand outlets, Kiehls.in, digital platforms and multi-brand distribution, while integrating the premium skincare label into its omnichannel network and Nykaa Now delivery service.
Why this matters
The move follows recent signals reporting Nykaa's exclusive L’Oréal Luxe agreement and takeover of Kiehl's India operations, all resurfacing the February 2026 transition.
Omni-channel is steady, with 1,311 signals recorded in the past 90 days.