Myntra wins master rights to run Mango's India business, targets 25 stores in 5 years
Myntra secured omni-channel management and master distribution rights for Spanish fashion brand Mango in India, planning to grow from 8 to 25 offline stores over five years while listing the brand exclusively online. The deal aims to triple Mango's India business.
Myntra secured master distribution and omni-channel management rights for Spanish fashion brand Mango in India, planning to expand from 8 to 25 stores over five years, list exclusively online, and triple Mango's India business.
Why this matters
Myntra deepens its omni-channel push, following its takeover of Mango stores in India in its first e-commerce-led omni-channel play and Myntra Global's Singapore launch targeting the Indian diaspora.
Omni-channel activity holding steady with 1081 signals over the past 90 days.