Myntra wins master rights to run Mango in India, targets 25 omni-channel stores
Myntra secures master distribution and management rights for Spanish fashion brand Mango in India, adding to 8 existing stores to curate 25 omni-channel outlets and listing exclusively on Myntra and Jabong, aiming to triple Mango's India business over five years.
Myntra secures master distribution and management rights for Spanish brand Mango in India, curating 25 omni-channel stores and listing exclusively on Myntra/Jabong, aiming to triple Mango's India business over five years.
Why this matters
Extends Myntra's brand-building push after adding French house Chloé to its Luxe fragrance lineup and launching a global arm in Singapore. Taking over Mango's India operations deepens its omni-channel and exclusive-brand strategy.
Retail-brand signals are accelerating, up +292500% QoQ.