Myntra wins master distribution rights for Mango in India, to curate 25 stores
Myntra becomes the first Indian e-commerce player to run a global brand's omni-channel strategy, taking master distribution and management rights for Spanish fashion label Mango. It plans to curate 25 retail stores while listing the brand exclusively on Myntra and Jabong, targeting 3X growth over five years.
Myntra secured master distribution and management rights for Spanish fashion brand Mango in India, becoming first e-commerce player to run a global brand's omni-channel strategy. It will curate 25 Mango stores and list exclusively on Myntra/Jabong.
Why this matters
The Mango deal extends Myntra's omni-channel expansion, following its Myntra Global launch in Singapore for the Indian diaspora and Rs 199 crore Yes Bank debt raised to fuel its private-label push.
Omni-channel remains steady with 1,066 signals over the past 90 days.