Myntra Wins Master Distribution Rights for Mango in India, to Manage 25 Stores
Myntra secured omni-channel management rights for Spanish brand Mango in India, curating 25 retail stores and listing the label exclusively on Myntra and Jabong. The deal targets tripling Mango's India business over five years, up from 8 current offline stores.
Myntra secured master distribution and management rights for Spanish brand Mango in India, managing its omni-channel strategy, curating 25 stores, listing exclusively on Myntra and Jabong, and aiming to triple Mango's India business over five years.
Why this matters
Myntra's Mango distribution deal deepens its India omni-channel play, echoing its strategy of doubling down on India's underpenetrated e-fashion market even as it expands globally via Singapore.
Omni-channel activity steady with 946 signals in the last 90 days.