Myntra wins master distribution rights for Mango in India, to open 25 stores in five years
Myntra secured omni-channel management and master distribution rights for Spanish fashion brand Mango, adding to 8 existing offline stores with 25 more planned over five years. Mango will list exclusively on Myntra and Jabong as the partnership targets threefold business growth.
Myntra secured master distribution and omni-channel management rights for Spanish fashion brand Mango in India, planning to set up 25 stores over five years and list the brand exclusively on Myntra and Jabong, targeting threefold business growth.
Why this matters
The Mango rights deal extends Myntra's omni-channel push as it also builds physical retail footprint, following its recent Myntra Global launch in Singapore targeting the Indian diaspora while doubling down on the home market.
Omni-channel activity is steady with 780 signals in the last 90 days.