Myntra partners with Benetton Group to launch Sisley in India
Myntra’s wholesale arm, MJIPL, will distribute Benetton Group’s premium label Sisley in India through franchisees, exclusive brand outlets and shop-in-shop formats in key cities.
Myntra’s wholesale arm MJIPL partnered with Benetton Group to distribute premium label Sisley in India, building an omnichannel presence through licensed franchisees, exclusive brand outlets and shop-in-shop formats in key cities.
Why this matters
Myntra’s Sisley distribution deal extends its retail footprint beyond its marketplace model, following recent signals on its AI investments across shopping discovery, seller workflows and supply-chain operations alongside Nykaa and Meesho.
Omni-channel is steady, with 1,367 signals recorded over the past 90 days.