Myntra to manage Mango's India omni-channel play, targets 25 stores
Myntra has secured master distribution and management rights for Spanish fashion brand Mango in India—the first time an e-commerce player leads a global brand's omni-channel strategy. The plan: expand from 8 offline stores to 25 and triple the India business over five years.
Myntra secured master distribution and management rights for Spanish fashion brand Mango in India, marking the first time an e-commerce player manages a global brand's omni-channel strategy, aiming to expand to 25 stores and triple India business.
Why this matters
The Mango deal extends Myntra's omni-channel expansion, following its takeover of Mango India to curate 25 stores and its launch of Myntra Global in Singapore targeting the Indian diaspora.
Omni-channel activity is steady with 979 signals recorded in the past 90 days.