Myntra targets Indian diaspora with Singapore launch, keeps India at core
CEO Nandita Sinha details Myntra Global's Singapore debut aimed at 650,000 Indians abroad, with 30,000 pre-launch signups. Domestically, Myntra bets on underpenetrated e-fashion (<15%) and Gen Z demand to push toward 100 million-plus customers.
Myntra CEO Nandita Sinha outlined global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while reaffirming India as core, citing underpenetrated e-fashion and Gen Z-driven growth toward 100 million-plus customers.