Myntra takes over Mango stores in India in first e-commerce-led omni-channel play
Myntra has secured master distribution and management rights for Spanish fashion brand Mango in India, aiming to grow from 8 to 25 stores and 3x sales over five years while offering full product lines online and offline.
Myntra secured master distribution and management rights for Spanish brand Mango in India, marking the first e-commerce-led omni-channel strategy for a global fashion brand—expanding to 25 stores and full product lines over five years.
Why this matters
Follows Myntra winning Mango master distribution rights to curate 25 stores, its Myntra Global launch in Singapore for the Indian diaspora, and a Rs 199 crore Yes Bank debt raise for its private-label push.
Omni-channel is steady with 1,077 signals in the last 90 days.