Myntra takes over Mango's India operations, to curate 25 omni-channel stores
Myntra has secured master distribution and management rights for Spanish fashion brand Mango in India — the first time an e-commerce player runs a global brand's omni-channel strategy. It plans to curate 25 stores and list Mango exclusively on Myntra and Jabong, targeting 3x growth over five years.
Myntra secured master distribution and management rights for Spanish fashion brand Mango in India, marking first time an e-commerce player manages a global brand's omni-channel strategy. It will curate 25 stores and list Mango exclusively on Myntra and Jabong.
Why this matters
The Mango takeover follows Myntra's global push via Myntra Global in Singapore, showing a dual strategy: expanding overseas while deepening control of global brands' India operations across online and physical retail.
Omni-channel activity holds steady with 953 signals in the last 90 days.