Myntra takes over Mango's India business with omni-channel distribution deal
Myntra secured master distribution and omni-channel management rights for Spanish brand Mango in India. The plan: curate 25 retail stores, list exclusively on Myntra and Jabong, and triple Mango's India business over five years. Mango runs 2,200 stores across 110 countries with 2.3 billion euros in 2015 sales.
Myntra secured master distribution and omni-channel management rights for Spanish brand Mango in India, planning to curate 25 stores and list exclusively on Myntra/Jabong, aiming to triple Mango's India business over five years.
Why this matters
Myntra deepens its brand-partner playbook after taking Mango's master distribution rights and planning 25 curated stores, extending an omni-channel push that also includes its Singapore launch while keeping India core.
Omni-channel activity holding steady with 710 signals in the last 90 days.