Myntra takes over Mango's India business, to run omni-channel play across 25 stores
Myntra secured master distribution and management rights for Spanish fashion brand Mango in India, becoming the first e-commerce player to manage a global brand's full omni-channel strategy. Plans include curating 25 stores from the current 8 and listing full product lines over five years, targeting 3x growth.
Myntra secured master distribution and management rights for Spanish brand Mango in India, becoming the first e-commerce player to manage a global fashion brand's omni-channel strategy, curating 25 stores and listing full product lines over five years.