Myntra takes over Mango's India business, eyes 25 stores in omni-channel first
Myntra has secured master distribution and management rights for Spanish fashion brand Mango in India, becoming the first e-commerce player to run a global brand's omni-channel strategy. It plans to expand from 8 to 25 stores and target threefold business growth over five years.
Myntra secured master distribution and management rights for Spanish fashion brand Mango in India, becoming first e-commerce player to manage a global brand's omni-channel strategy, planning 25 stores and threefold business growth over five years.