Myntra takes over Mango India, to curate 25 stores and drive omni-channel push
Myntra has secured master distribution and management rights for Spanish fashion brand Mango in India, taking over 8 existing offline stores and targeting 25. It will manage Mango's omni-channel presence across Myntra and Jabong, aiming to triple the India business over five years.
Myntra secured master distribution and management rights for Spanish fashion brand Mango in India, will curate 25 stores and manage omni-channel presence across Myntra and Jabong, aiming to grow Mango's India business 3X over five years.
Why this matters
The Mango takeover extends Myntra's expansion beyond its India core, following its global arm launch in Singapore targeting the Indian diaspora. It marks a deeper omni-channel and offline retail play.
Omni-channel remains steady with 978 signals in the past 90 days.