Myntra takes over Mango India, to curate 25 stores and drive omni-channel push
Myntra has secured master distribution and omni-channel management rights for Spanish label Mango in India. It plans to curate 25 retail stores, up from 8 current offline outlets, and list the brand exclusively on Myntra and Jabong, targeting a tripling of Mango's India business over five years.
Myntra secured master distribution and omni-channel management rights for Spanish brand Mango in India, planning to curate 25 stores and list it exclusively on Myntra and Jabong, aiming to triple Mango's India business over five years.
Why this matters
The Mango deal extends Myntra's aggressive expansion, following its Singapore launch targeting the Indian diaspora and its push in women's occasion wear, even as an ED probe alleges FDI violations in multi-brand retail.
Omni-channel activity holding steady with 754 signals in the last 90 days.