Myntra takes over Mango India, to curate 25 omni-channel stores
Myntra secured master distribution and management rights for Spanish fashion brand Mango in India, curating 25 omni-channel stores and listing exclusively on Myntra and Jabong. The deal expands Mango's product portfolio from 20% to 100% locally, targeting threefold growth over five years.
Myntra secured master distribution and management rights for Spanish brand Mango in India, curating 25 omni-channel stores and exclusive listing on Myntra/Jabong, targeting threefold growth over five years while bringing Mango's full product range to India.
Why this matters
Myntra deepens its brand-management push, taking over Mango's India operations with exclusive listing rights and a 25-store omni-channel rollout planned over five years, expanding local product breadth from 20% to 100%.
Omni-channel activity holding steady with 695 signals over the past 90 days.
Also reported by
- Financial Express · BrandWagon — 6h after first sighting