Myntra takes master distribution rights for Mango in India, to curate 25 stores
Myntra secured management and omni-channel rights for Spanish fashion brand Mango in India, expanding from 8 offline stores to a curated 25 while integrating online and offline retail. The deal aims to triple Mango's India business over five years and bring full product lines to the market.
Myntra secured master distribution and management rights for Spanish fashion brand Mango in India, curating 25 stores and managing its omni-channel strategy. Aims to triple Mango's India business and bring full product lines over five years.
Why this matters
The Mango deal deepens Myntra's omni-channel and offline push at home, complementing its recent global expansion via Singapore that still positions India as its core growth engine.
Omni-channel activity is steady with 721 signals over the past 90 days.