Myntra takes fashion global with Singapore launch, keeps India core to strategy
CEO Nandita Sinha details Myntra Global's Singapore debut targeting 650,000 Indian diaspora shoppers, with 30,000 pre-launch signups. The Walmart-owned platform simultaneously doubles down on India's sub-15% e-fashion penetration and its 100 million-plus customer base, chasing Gen Z aspirational demand.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global's Singapore launch targeting Indian diaspora, while doubling down on India's underpenetrated e-fashion market and Gen Z aspirational shoppers.