Myntra takes fashion e-tail global with Singapore launch, keeps India at its core
Myntra Global debuted in Singapore targeting the 650,000-strong Indian diaspora, drawing 30,000 pre-launch users. CEO Nandita Sinha frames international growth as additive, betting on India's sub-15% e-fashion penetration and Gen Z demand to reach 100 million-plus customers.
Myntra launched Myntra Global in Singapore targeting the Indian diaspora, reporting strong early traction. CEO Nandita Sinha stressed India remains core, citing underpenetrated e-fashion and Gen Z demand, aiming to serve 100 million-plus Indian customers.
Why this matters
Myntra's Singapore debut of Myntra Global marks its first international push while doubling down on India, betting on sub-15% e-fashion penetration and Gen Z demand to grow toward 100M+ customers.
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