Myntra takes fashion e-commerce global with Singapore launch, keeps India at its core
CEO Nandita Sinha details Myntra Global's Singapore debut targeting the 650,000-strong Indian diaspora, with 30,000 users already onboard. The Walmart-owned platform is doubling down on India's underpenetrated e-fashion market (under 15%) and its 100 million-plus customer base while chasing aspirational Gen Z shoppers.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while doubling down on domestic leadership in India's underpenetrated e-fashion market and aspirational Gen Z shoppers.