Myntra signs franchise deal to bring Abercrombie & Fitch, Hollister stores to India
Myntra has inked a franchise agreement to launch US apparel brands Abercrombie & Fitch and Hollister in India, marking an expansion beyond pure e-commerce into physical retail and broadening the brands' footprint in the Indian market.
Myntra signed a franchise agreement to bring US apparel brands Abercrombie & Fitch and Hollister to India, launching stores and expanding the brands' presence in the Indian retail market.