Myntra secures master rights to manage Mango in India, to curate 25 omni-channel stores
Myntra will run Spanish fashion brand Mango's India operations, listing exclusively on Myntra and Jabong while curating 25 omni-channel stores. The tie-up targets threefold growth in Mango's India business over five years.
Myntra secured master distribution and management rights for Spanish fashion brand Mango in India, curating 25 omni-channel stores and listing exclusively on Myntra/Jabong, targeting threefold India business growth over five years.
Why this matters
The deal deepens Myntra's brand-operator role after winning Mango's master distribution rights and follows its Myntra Global launch in Singapore, signaling a push beyond pure marketplace into omni-channel management.
Omni-channel activity is steady, with 856 signals logged over the past 90 days.