Myntra pushes global with Singapore launch, but keeps India at its core
CEO Nandita Sinha unveils Myntra Global, targeting Singapore's 650,000-strong Indian diaspora with 30,000 users already onboard. Domestic remains the priority, with sub-15% e-fashion penetration and 100M+ customers signaling long runway for Gen Z-led growth across fashion, beauty and lifestyle.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while reaffirming India as core, citing low e-fashion penetration and Gen Z growth potential across fashion, beauty and lifestyle.
Why this matters
Myntra's Singapore launch marks its first global expansion via Myntra Global, echoing recent moves to court the Indian diaspora abroad while deepening its dominant domestic lead across fashion and lifestyle.
Retail-company signals are accelerating, up +727800% QoQ.