Myntra pushes global via Singapore, doubles down on India's underpenetrated e-fashion market
CEO Nandita Sinha launched Myntra Global to serve the Indian diaspora, starting with Singapore's 650,000 Indians, while targeting 100 million-plus domestic customers as India's e-fashion penetration stays below 15%.
Myntra CEO Nandita Sinha outlined global expansion via Myntra Global in Singapore to serve the Indian diaspora, while emphasizing continued focus on India's underpenetrated e-fashion market and reaching 100 million-plus domestic customers.
Why this matters
Myntra's Singapore launch marks its first global push while reinforcing its India lead, echoing prior signals on serving the diaspora abroad and deepening domestic dominance in a still-nascent e-fashion market.
Retail-brand signals are accelerating, up +285,200% QoQ.