Myntra launches Myntra Global in Singapore, targets Indian diaspora while keeping India at core
Walmart-owned Myntra debuted Myntra Global in Singapore, drawing 30,000 pre-launch users from a 650,000-strong Indian community. CEO Nandita Sinha says India stays central, citing sub-15% e-fashion penetration and Gen Z demand as growth engines for its 100 million-plus customer base.
Walmart-owned Myntra launched Myntra Global in Singapore targeting the Indian diaspora, reporting early traction. CEO Nandita Sinha stressed India remains core, citing sub-15% e-fashion penetration and Gen Z as key growth drivers while expanding internationally.