Myntra launches Myntra Global in Singapore, targets Indian diaspora while doubling down on home market
CEO Nandita Sinha says the May 19 Singapore launch targets 650,000 Indians there, with 30,000 users already onboarded. India stays core: e-fashion penetration remains below 15%, and Myntra aims to serve 100 million-plus customers.
Myntra CEO Nandita Sinha outlined global growth via Myntra Global's Singapore launch targeting the Indian diaspora, while emphasizing India as core market with underpenetrated e-fashion and aspirations to serve 100 million-plus customers.
Why this matters
Myntra pairs its first overseas move with domestic depth, following its takeover of Mango's India operations to curate 25 omni-channel stores. The Singapore launch extends reach while India stays core.
Retail-brand signals are accelerating, up 287800% QoQ.