Myntra launches Myntra Global in Singapore, targets Indian diaspora while chasing 100M India customers
CEO Nandita Sinha unveiled a dual strategy: overseas expansion aimed at the Indian diaspora—starting with Myntra Global's May 19 Singapore launch—alongside deepening domestic leadership. The Walmart-owned platform drew 30,000 pre-launch Singapore users and eyes 12-15% of the 650,000-strong Indian community there, betting on sub-15% e-fashion penetration back home.
Myntra CEO Nandita Sinha outlined dual strategy: global expansion targeting Indian diaspora starting with Singapore (Myntra Global launched May 19), while deepening India leadership, aiming to reach over 100 million Indian customers across fashion, beauty, lifestyle.
Why this matters
The Singapore launch pairs overseas diaspora expansion with a deepening India core, echoing Myntra's recent Mango India takeover and 25-store omni-channel push to cement domestic leadership.
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