Myntra launches Myntra Global in Singapore, targets Indian diaspora while deepening domestic lead
CEO Nandita Sinha outlines dual strategy: Myntra Global (launched May 19 in Singapore) targets 650,000 Indians abroad, with 30,000 Singapore users already onboard. Domestically, Myntra chases 100 million-plus customers in an e-fashion market still under 15% penetrated.
Myntra CEO Nandita Sinha outlines dual strategy: expanding globally via Myntra Global (launched in Singapore May 19) targeting Indian diaspora, while deepening domestic leadership in underpenetrated Indian e-fashion, targeting 100 million-plus customers.
Why this matters
Myntra's Singapore launch marks its first international push, extending a domestic e-fashion lead into diaspora markets. CEO Nandita Sinha frames it as a dual strategy balancing overseas expansion with under-penetrated home growth.
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