Myntra launches Myntra Global in Singapore, targets Indian diaspora while doubling down on home market
CEO Nandita Sinha frames international push via Myntra Global (Singapore, May 19) as diaspora-led, courting the 650,000 Indians there with an initial 12-15% base target. India stays core, with e-fashion penetration under 15% and Gen Z driving a 100 million-plus customer goal.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global (launched Singapore May 19) targeting Indian diaspora, while reinforcing India as core market with e-fashion penetration below 15% and Gen Z as key growth demographic.
Why this matters
Myntra pairs its first international move—Myntra Global in Singapore—with domestic expansion, including taking master distribution of Mango in India to curate 25 omni-channel stores over five years.
Retail-brand signals are accelerating, up 282200% QoQ.