Myntra launches Myntra Global in Singapore, targets Indian diaspora while doubling down on home market
CEO Nandita Sinha says Myntra Global went live May 19 in Singapore, courting 650,000 Indians there with 30,000 pre-launch signups and a 12-15% initial target. India stays core, with ambitions to top 100M customers as e-fashion penetration lingers below 15%.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global (launched May 19 in Singapore) targeting the Indian diaspora, while affirming India remains core with plans to reach 100M+ customers amid low e-fashion penetration.
Why this matters
Myntra's Singapore launch follows its takeover of Mango's India business and plans to curate 25 omni-channel stores, signaling parallel bets on global diaspora reach and deepening domestic dominance.
Retail-brand signals are accelerating, up +270800% QoQ.