Myntra launches Myntra Global in Singapore, targeting Indian diaspora while doubling down on home market
CEO Nandita Sinha sets a global growth path via Myntra Global's Singapore debut, courting the 650,000-strong Indian diaspora with 30,000 early users. The move keeps India at the core, betting on sub-15% e-fashion penetration and Gen Z demand across its 100 million-plus customer base.
Myntra CEO Nandita Sinha outlines global growth via Myntra Global's Singapore launch targeting the Indian diaspora, while reinforcing domestic leadership in India's underpenetrated e-fashion, beauty and lifestyle market amid Gen Z demand.
Why this matters
Myntra's Singapore expansion follows its takeover of Mango's India business, where it curates 25 stores in an omni-channel push. The global arm extends reach abroad while doubling down on domestic scale.
Retail-brand signals are accelerating, up 293600% QoQ.