Myntra launches Myntra Global in Singapore, targeting Indian diaspora while doubling down on India core
Walmart-owned Myntra debuts Myntra Global in Singapore, courting the 650,000-strong Indian diaspora with fashion, beauty and home decor. Some 30,000 users signed up pre-launch. CEO Nandita Sinha says India remains the priority, with e-fashion penetration still under 15% and a 100 million-plus customer base.
Walmart-owned Myntra launched Myntra Global in Singapore, targeting the Indian diaspora with fashion, beauty and home decor, while affirming continued focus on deepening its India leadership as the country's most-loved lifestyle destination.
Why this matters
Myntra's Singapore launch follows its India omni-channel expansion, including managing Mango's India play and curating 25 stores, signaling parallel domestic and international growth bets.
Retail-brand signals are accelerating, up 294,500% QoQ.