Myntra launches Myntra Global in Singapore, targeting Indian diaspora while doubling down on India core
CEO Nandita Sinha outlines a dual strategy: global expansion via Myntra Global, launched in Singapore May 19 to serve 650,000 Indians there, alongside deepening India leadership. She cites sub-15% e-fashion penetration and aspirational Gen Z shoppers trading up as key runway, with 30,000 pre-launch signups and a 100 million-plus customer ambition.
Myntra CEO Nandita Sinha outlines dual strategy: expanding globally via Myntra Global (launched Singapore May 19, targeting Indian diaspora) while deepening India leadership, citing low e-fashion penetration and aspirational Gen Z shoppers trading up.