Myntra launches Myntra Global in Singapore, targeting Indian diaspora while doubling down on home market
CEO Nandita Sinha unveiled Myntra Global's May 19 Singapore launch aimed at 650,000 Indians in the city-state, with 30,000 pre-launch sign-ups and a 12-15% consumer base target. India remains core, with sub-15% e-fashion penetration and a 100 million+ domestic customer goal.
Myntra CEO Nandita Sinha outlined global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while reaffirming India as core—citing underpenetrated e-fashion and a goal of 100 million+ domestic customers.