Myntra launches Myntra Global in Singapore, targeting Indian diaspora while keeping India core
CEO Nandita Sinha unveiled a May 19 Singapore launch aimed at the 650,000-strong Indian diaspora, with 30,000 pre-launch sign-ups. Myntra targets 12-15% of that consumer base while betting on an underpenetrated domestic market (sub-15% e-fashion penetration) and 100M-plus existing customers.
Myntra CEO Nandita Sinha outlined global expansion via May 19 Myntra Global launch in Singapore targeting the Indian diaspora, while affirming domestic focus amid underpenetrated Indian e-fashion and rising Gen Z, aspirational shoppers.
Why this matters
The Singapore launch marks Myntra's first overseas push, extending recent domestic moves like winning Mango's India master distribution rights and managing 25 stores, while doubling down on its home market.
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