Myntra launches Myntra Global in Singapore, targeting Indian diaspora while doubling down on home market
Walmart-owned Myntra debuted Myntra Global in Singapore, courting the 650,000-strong Indian diaspora with fashion, beauty and home décor. CEO Nandita Sinha frames the move as international expansion built on an India-first core, with e-fashion penetration still under 15% and Gen Z growth in sight.
Walmart-owned Myntra launched Myntra Global in Singapore, targeting the Indian diaspora with fashion, beauty and home décor, while reaffirming its core India focus amid under-15% e-fashion penetration and Gen Z growth ambitions.
Why this matters
The Singapore launch extends Myntra's expansion push, following its master distribution deal for Mango in India and plans to curate 25 omni-channel stores, while keeping its India core central.
Retail-brand activity is accelerating, up 283900% QoQ.