Myntra launches Myntra Global in Singapore, targeting Indian diaspora while doubling down on home market
CEO Nandita Sinha's global push begins with a Singapore launch aimed at 650,000 resident Indians, drawing 30,000 pre-launch users. Myntra targets 12-15% of that diaspora even as it keeps India core—betting on sub-15% e-fashion penetration, Gen Z demand, and trading-up in beauty and occasion-wear across its 100M+ customer base.
Myntra CEO Nandita Sinha outlined global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while reaffirming India as core—citing under-15% e-fashion penetration, Gen Z demand, and aspirational trading-up across beauty and occasion-wear.