Myntra launches Myntra Global in Singapore, targeting Indian diaspora as it eyes overseas growth
CEO Nandita Sinha detailed Myntra's first international foray via a Singapore launch aimed at the 650,000-strong Indian diaspora, with 30,000 users already onboard. The Walmart-owned platform is targeting 12-15% of Indian consumers abroad while doubling down on India's underpenetrated e-fashion market, where penetration remains below 15% against a 100-million domestic customer base.
Myntra CEO Nandita Sinha detailed the platform's global foray via Myntra Global's Singapore launch, targeting the Indian diaspora, while affirming continued focus on deepening domestic leadership in India's underpenetrated e-fashion market.