Myntra launches Myntra Global in Singapore, targeting Indian diaspora while doubling down on home market
CEO Nandita Sinha says the May 19 Singapore launch of Myntra Global taps 650,000 Indians abroad, with 30,000 users already onboarded. India remains core, driven by sub-15% e-fashion penetration and Gen Z demand as the platform pushes toward 100 million-plus customers.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global (launched Singapore May 19) targeting the Indian diaspora, while reaffirming India focus, citing e-fashion underpenetration and Gen Z demand as growth drivers toward 100 million-plus customers.
Why this matters
Myntra's Singapore launch follows its takeover of Mango's India operations to curate 25 omni-channel stores, signaling parallel bets on global diaspora reach and domestic retail depth.
Retail-brand signals accelerating at +288000% QoQ.